Urban Business Institute
Key Concepts
Key Learning Outcomes
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This course covers the essential aspects of executive
presence, from personal branding to effective
communication. By the end of the program, participants
will have developed strategies to project confidence,
assertiveness, and vision.
Develop
Learn how to develop and measure executive presence by focusing on the way you carry yourself, your ability to inspire confidence, and how others perceive your leadership qualities. This includes honing your communication, appearance, and demeanor to create a strong, positive impact in high-stakes situations.
Differentiate
Understand the key differences between assertive, passive, and aggressive communication styles, and learn how to adopt assertive behavior to communicate clearly and effectively. Assertive communication fosters respect and collaboration, avoiding the pitfalls of passive or overly aggressive approaches that can undermine leadership effectiveness.
Craft
Master techniques to craft an authentic personal brand that reflects your values, strengths, and unique attributes. Your personal brand is the impression you leave behind and is essential for building trust and credibility in both personal and professional settings, helping you stand out as a leader.
Articulate
Learn how to articulate and communicate a compelling leadership vision that inspires and motivates your team. By clearly defining your goals and vision, you can unite your team around a shared purpose, fostering engagement, commitment, and high performance in achieving organizational objectives.
Build
Discover effective ways to build confidence and emotional intelligence, which are key for leadership gravitas. Emotional intelligence allows you to navigate complex social dynamics, respond calmly under pressure, and understand others' perspectives, while confidence ensures that you project authority and conviction in your decisions.
Foster
Develop strategies to foster a culture of continuous improvement and innovation within your team. Encourage your team members to take initiative, share new ideas, and embrace change, which will drive long-term success and help your organization remain adaptable in a rapidly evolving marketplace.
Meet Shahira Refaat
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Shahira Rifaat
Leadership Coach & Instructor
International Keynote Speaker
Master Certified Coach (MCC) by the International Coaching Federation (ICF)
Shahira Rifaat is a seasoned professional with over 27 years of experience in communication, direct marketing, public relations, team management, professional coaching, and leadership assessments. With 18 years of experience in the coaching industry, Shahira is one of Egypt's true pioneers in her field. Her passion for coaching has been unwavering since she began her journey in 2006. She is now an accomplished Master Certified Coach (MCC) by the International Coaching Federation (ICF), the highest designation in the coaching profession. With a specialized focus on leadership and executive coaching and over 4500 hours of coaching experience, Shahira guides and empowers C-Suite executives, facilitating their growth and success in the ever-evolving corporate landscape. Her expertise and dedication have been instrumental in shaping the coaching landscape in Egypt and beyond.
